DUOLINGO X D&D

Duolingo understands that staying motivated is the hardest part of learning. So where do we go to find committed learners? DUngeons & Dragons. Because Although D&D’s vast lore can be intimidating, fans are deeply committed immersing themselves in their worlds

By marketing duolingo to D&D fans, we can let players leran in-world languges and test their skills in a unique d&D campaign.

To build hype and suspense about the collab, Duolingo will have a series of cryptic out-of-home billboards around the city written in languages familiar to D&D fans.

To let these linguists put their new found language skills to the test, we’ll roll out a new Duolingo in-app campaign that introduces a never-met before villian.

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Stage 4: Campaign Book

Duolingo will release a special Duolingo and D&D Campaign manual that explains the rules of the campaign, the lore, and the languages you learn. These will be seeded out to prominent D&D streamers.

CW: Blake Powell//AD: Griffin Forti